RE: Brochure Pics

I’m certain you can tell that I’m having real difficulty coming up with text
for another brochure. I think my consternation basically comes from two
different concerns. First, I want our statements to be very believable to
AAC buyers. As I survey other AAC products, I encounter what can only be
politely termed as "marketing hype." The example that immediately springs to
mind is Aurora Systems’ claim that their products are suitable for giving
presentations, but I’ve seen other dubious statements too. These may not
even be examples of intentional falsehoods, but rather evidence that
expectations within the AAC marketplace may be significantly under those in
the able-bodied world. My mother tells me that the doctor contacts she has
made trying to further the cause of Xpress It have real problems just
grasping why AAC quality is so important.

My other concern stems from the growing recognition that people trying to
match clients with AAC products are doing so from the perspective of trying
to solve one specific problem. After all, the clients are thinking the same
way. But, anyone who needs an AAC product probably also has other needs. If
a device can address more that one need, it automatically better serves the
client. That’s why general purpose computers are a natural ally to the
Disabled. An intelligent person who can’t speak or write will likely need
more than merely AAC. In my case, Xpress It is critical to my independence,
but so are Quicken, Quickbooks, email, and chat software, not to mention the
Internet. Selling the AAC market on Xpress It seems to require changing the
paradigm of finding a distinct device for each need. We know that Xpress
It’s strengths boil down to three features: audio quality, the automatic
adjustment of current and next word prediction based on experience, and
total compatibility with whatever else Windows is running. Yet, really
appreciating the latter two points requires recognizing the host computer
can help the client in many ways.

Looking at this email, I see several phrases and sentences suitable for
lifting out for the brochure. It all depends on what we want to say, and
how. We clearly need to use language the AAC market identifies with, but
neither of us is versed in it. Help from people like Brad and Blaise, while
a great plus for us, would likely raise conflict-of-interest issues for
them. I’m unsure how best to resolve that.

—–Original Message—–
From: Tao Ju []
Sent: Saturday, August 27, 2005 11:19 PM
To: Scott Royall
Cc: Mom
Subject: Re: Brochure Pics

Hi, Scott

I think maybe the first one looks more professional. In terms of space,
you can fill as much as you want in the empty space. Just send us some
texts and which page you want them to go, we will give you some feedback
on whether they are too long or too short.


On Sat, 27 Aug 2005, Scott Royall wrote:

> Here are three potential pictures. Take your pick.s


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